Mega Group ran an extensive promotion campaign to drive traffic to these locations, which was further amplified with complimentary hors d’oeuvres, refreshments, special discounts, giveaways and an opportunity to win their purchase.
Currently, there are 22 BrandSource Sleep stores across Canada, and Mega Group is aiming to have 16 more stores by the end of 2023. The bedding industry is currently worth more than $2 billion dollars and with the 8% rise in Canadian households since 2016, the potential for explosive growth is there for the taking.
BrandSource Sleep’s store-within-a-store galleries represent an innovative concept in mattress retail, one founded on the consumer benefit of Sleep, Recover, and Perform.
Shopping for a mattress should be an enjoyable experience, so rather than focusing on product characteristics, BrandSource Sleep treats the process of shopping for a mattress holistically, meaning that the real objective is better sleep, a key component to healthy lifestyle of which consumers are becoming increasingly aware. One of the most compelling advantages of modern mattress-buying methods is the ability to simplify the overall process, making it easier and more enjoyable.
Using a unique 5 Step Process, BrandSource Sleep’s trained Sleep Experts create a Comfort Profile for each customer.
As part of the 5 Step Process, dedicated Sleep Experts assist their customers. The program also includes some notable names in the mattress industry such as Sealy, Beautyrest, Tempur-Pedic, with a budget-friendly private label option named Concept ZZZ, plus GhostBed, to complete it.
The BrandSource Sleep program positions the retailer as the local expert in sleep, and offers more than just mattresses; it has a large selection of pillows, adjustable bases and other accessories, too. It also boasts Carole Vallières’ expert design choices in its selling space, which have been crafted as part of Mega Group’s interior design strategy.
The second wave of grand openings for 2023 is scheduled to take place in September.