Skip to main content
Terry's Tips

How To Improve Your Local SEO in 3 Steps

Optimizing your business for local search engine rankings can be a difficult but rewarding task. With the right approach, you can improve your local SEO in just a few simple steps.

April 30, 2023  |  By Terry Helliker

Step 1

Standardize your location’s NAP information.

NAP stands for Name, Address, and Phone Number. This information should be consistent across the internet and match what you have on your website. Search for your business in Google using variations of your store name, your address as well as your phone number. Request changes to any website with incorrect information.

Step 2

Get local backlinks.

Keeping your business information up to date in Google Business Profile is extremely important and could potentially be the number one source of your local website traffic.  Having other important “local” sources linking back to your website can provide signals to Google that your website is relevant to a specific search result.

Look for directories such as Yelp. Create an account and claim your business. Add or update your NAP and add a link to your website, (this is called a backlink).

You can start by looking at your Referrals Source in Google Analytics. This will show you where visitors are coming from. If you come across a site or directory that is sending you traffic, be sure to verify your NAP and claim your business if an option is available.

Online feedback (reviews) are important!

Step 3

Get more reviews!

Having reviews online are an important factor when it comes to Local SEO. It may be what makes a potential customer click to your website or visit your store., but it also provides Search Engines with information when calculating your search position.

You can choose between Google, Facebook, or Yelp. Mix it up to have reviews on different platforms but keep your focus on Google.

For example, after a sale, you can ask the customer to take a moment to leave a review. You can also put a link in your next email campaign, asking your customers for feedback. If you want to rank higher than your competition, don’t be afraid to ask your customers for a review.

If you have any questions or comments, don’t hesitate to reach out!

Read Terry’s Tips (March) by clicking here.