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Terry's Tips

5 Proven Strategies to Drive Free Traffic to Your Ecommerce Website

While paid advertising can be extremely effective, there are also several ways to generate free traffic to your ecommerce website. Read more to find out how.

May 19, 2023  |  By Terry Helliker

As a Digital Marketing Specialist, I understand the importance of driving traffic to your online store.

The more visitors you attract, the higher your chances of converting them into paying customers.

Here are five proven strategies that can help you boost your website’s visibility and attract a steady stream of potential customers. 

1. Search Engine Optimization (SEO):

  • Optimize your website for search engines by incorporating relevant keywords in your product descriptions, titles, and meta tags.
  • Create unique, high-quality content that targets keywords related to your products.
  • Build backlinks from reputable websites to improve your website’s authority and visibility in search engine rankings.

2. Content Marketing:

  • Start a blog on your ecommerce website and publish valuable content regularly.
  • Share informative articles, how-to guides, and product reviews to engage your audience and establish your brand as an industry expert.
  • Promote your blog posts on social media platforms and encourage readers to share them, increasing your reach and driving traffic back to your website.

3. Social Media Marketing:

  • Leverage the power of social media platforms to connect with your target audience.
  • Create engaging profiles on platforms such as Facebook, Instagram, Pinterest, and YouTube.
  • Share visually appealing product images, exclusive offers, and user-generated content to attract followers and drive traffic to your website.

4. User-Generated Content Campaigns:

  • Encourage your existing customers to create and share content featuring your products.
  • Set up a dedicated hashtag for your brand and ask customers to use it when posting about their purchases on social media.
  • Run contests or giveaways that require participants to share their experiences with your products on their own social media platforms.
  • Showcase the user-generated content on your website and social media profiles, giving credit to the creators.
    • By leveraging the content created by your satisfied customers, you can attract new visitors to your website who are interested in your products, increasing your website’s traffic and overall credibility.


5. Email Marketing:

  • Build and regularly maintain your list of email subscribers.
  • Send personalized and targeted emails to your subscribers with product updates, promotions, and valuable content.
  • Encourage recipients to visit your website by including compelling calls-to-action and offers exclusive to them.


Stay Persistent and Stay Committed!

Driving free traffic to your ecommerce website is crucial for boosting sales and growing your online business. By implementing one, two or all these proven strategies, you can significantly increase your website’s visibility and attract a steady stream of potential customers.

It’s important to maintain consistency and not give up on these strategies. Keep in mind that they require time to mature and bring you significant results. Once they do, you’ll be more than satisfied with the outcomes.

Questions? Comments?

For more in-depth guidance and information to drive free traffic to your ecommerce website, feel free to reach out to me. I can’t wait to hear from you!